More than Billion People use Instagram everyday and using Instagram, you can create a visual narrative for your company, projected exactly as you want to appear and reach out to your target audience just by addressing their interest.
Instagram is becoming the powerhouse of under 30 demographic teens. With 58 times more engagement rate per follower, it is out-performing Facebook in visually dominant industries.
While Facebook might have more users, the quality of users is what matters for marketing which is brought by Instagram Marketing. Facebook’s policy of high-ranking family posts, demotes brand games there which acts as an opportunity for Instagram.
Also, with Twitter getting noisy and distracting away customers from the brand, Instagram covers this loophole with a 4.21% engagement rate and hence Instagram Marketing wins the race.