Acko Insurance which raised $65 Million in Series C funding at a valuation of $300 Million has hired Aniket Thakkar as a Senior Director of Marketing this June.
Coverfox is a leading Insurance broking firm in India and is ranked #2 after PolicyBazaar. Aniket was one of the founding members of Coverfox Insurance and had driven the marketing, partnerships, and for more than 9 years.
Interestingly, Acko is the 2nd InsurTech Venture of Varun Dua who is also ex-CEO (2013-2016) of Coverfox. And as reported by entrackr, recently other stakeholders at Coverfox which includes CTO (Devendra Rane) & CEO (Premanshu Singh) also had resigned in January 2020 over uncertain future of the firm.
Coverfox gained popularity among masses after its video ads campaign.
On the other hand, Acko started in 2016 and is already on its way to compete with well-established insurance giants.
Now It’d be interesting to see how Aniket will steer their marketing and if we will see more such instances of sheer creativity.
We wish him good luck and all the success!