LGBT Pride Month occurs to commemorate the Stonewall riots, which occurred at the end of June 1969. As a result, many pride events are held during this month to recognize the impact LGBT people have had in the world.
Socially responsible brands use this time to promote workplace inclusivity and intro-inspect how they can remove gender biases and stigmas withing their employees. Though most of the campaigns are now reduced to adding a rainbow in the logo background, we have identified top 4 Pride Month campaigns which impacted the society in a positive way! Have a look-
1. Google 2019- Kiss Detection
Google in 2019, unveiled a new feature on its Pixel 3 phone: “kiss detection”. It automatically snaps a photo when it can sense two people attempting to take a kissing pic. This effort basically followed a project Google launched earlier, in honor of Pride. It marked the 50th anniversary of the Stonewall riots in New York City, which had sparked the modern fight for LGBT rights. Google provided a $1.5 million grant for building an interactive “living monument” that contains digitized historical artifacts, oral histories capturing the early days of the movement, interviews with new voices of LGBTQ equality, and more.
2. Pride Slide by Tinder and N/A Collective
To fight LGBTQAI+ discriminations, Tinder launched a Pride Slide in Manhattan’s Flatiron District. It aimed at making a 10$ donation to the Human Rights Campaign for every ride on it and managed to raise $15000 through its efforts.
3. Be True by Nike
Nike partnered with LGBTQAI+ athletes and other ambassadors for its Be True for Equality Campaign. It set up a Be True fund to support organizations that are fighting for equality. Nike launched its 2019 BETRUE Collection which was designed in collaboration with the Gilbert Baker Estate and it paid tribute to the iconic rainbow flag Baker originally created.
4. 50 Bills 50 States by The Trevor Project
It is one of the largest campaigns in the world to protect LGBTQAI+ youth from conversion therapy. It involved partnering with various organisations to prevent suicides of people from unaccepting families.
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If your organization is also celebrating inclusivity, send us more details and we shall include it as well!